BHAG (The Big Hairy Audacious Goal)

Pronounced as the ‘Bee Hag’ it was first penned by Jim Collins in his bestselling book ‘Good to Great’.

A BHAG is defined by Collins as ‘a powerful way to stimulate progress. A BHAG is clear & compelling, needing little explanation; people get it right away’. It is a goal that is so big it almost feels impossible. And yet, somehow it inspires those around it to dig in and try to achieve it.

Why is this so important? It translates a vision into something tangible, into something that can be broken down into steps and objectives that will ultimately move you forward.

Do you have a goal big enough to be considered a BHAG? If not, I would invite you to sit down today and find your BHAG. It will be your North Star that drives you forward.